“Buffer ETFs have ballooned in popularity”
-Bloomberg
“Buffer ETFs have become one of the fastest growing corners of the ETF market”
-Schwab Center for Financial Research
“…buffer ETFs draw billions amid jitters over market swings”
-The Wall Street Journal
“Buffer ETFs are booming”
-CNBC TV
“These ETFs promise protection in a down market. It’s working”
-Barron’s
“If you need downside protection, Buffer ETFs are having a moment”
-TheStreet
“Uncertain times drive record flow week for Innovator’s defined outcome ETFs”
-Pension & Investments
“Buffer ETFs add ‘guard rails’ to uneasy equity markets”
-Investment News
“Buffer ETFs can limit losses in uncertain times”
-Kiplinger
“BlackRock launches its first buffer ETFs for stock-market investors worried about a potential fall”
-Marketwatch
“iShares jumps into the Buffer ETFs market”
-Nasdaq
“Volatile markets increase appeal of ETFs with a buffer”
-Financial Times
“Uncertain times drive record flow week for Innovator’s defined outcome ETFs”
-Pension & Investments
“Buffer ETFs Post 80% Surge in Assets as Haven in Bear Market”
-Bloomberg
“Buffered ETFs Grow as Investors Shun Risk”
-ETF.com
“How to cut your losses with Defined Outcome ETFs”
-Morningstar
“Buffered ETFs’ $10 billion Year”
-ETF.com
“How ‘Buffer’ ETFs Can Cushion a Major Market Selloff”
-Investopedia
“The Balancing Act: Buffer ETFs offer both Downside Protection and Growth Potential”
-Nasdaq.com
“Innovator launches 100% buffer ETF, calling it an industry first”
-Pension & Investments